Mark Luckey has a decade of IT experience and is Extentia Information Technology's exclusive Australian partner. In this series he shares his thoughts on the travel business, and how travel operators and agents can benefit from new technologies.
Mark Luckey speaks on Technology and the Travel Business at the Australian Travel Agents' Co-operative (ATAC) conference
Australian Mobile Stats To get an online dollar in the travel industry, travel agents in Australia MUST adopt a strategic presence in the online mobile space. Australia's love affair with the mobile phone continues. Nearly everyone has a mobile and we are second only to Singapore when it comes to smart phones with half of our population possessing internet-capable phones. Download Now >>
Social Media is the New Word of Mouth It's no surprise business veterans that according to a McKinsey study, two-thirds of consumer decisions are affected by word of mouth. Another study also showed that less than 15% of people trusted advertisers. NOP World states that 90% of customers rate word of mouth as the most reliable source about information on products and services. Download Now >>
Why Social Media is Important So what if you're a travel agent and you haven't really engaged in social media? The starting point is to get out there, become familiar with how it works, review what your competitors are doing and get ready for the fastest moving business promotion tool you can ever imagine. Download Now >>
Agents Support - Social Media Basics Clever technology is helping, but it's more about our humanity that is driving the relentless force which is social media. So why should travel agents care? Social media is the channel of choice for online socializing. Download Now >>
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